Client Results

Real Campaigns. Real Growth.
Real Results.

All case studies are anonymised to protect client identities. Results reflect actual campaign performance across industries managed by Mars Agency.

01

Cafe / F&B — Lucknow, UP

Instagram + Meta Ads · 4 Months

Social Media

1.1M+

Monthly Reach

62,400

Profile Views

3.9X

Engagement

214

Enquiries/Mo

Challenge

Strong food quality but weak social presence — losing walk-ins to competitors with active social pages despite a better product.

Strategy

Repositioned as a premium destination using short-form video, hyper-local targeting, and offer-led content to drive footfall.

What We Did

  • ●Monthly content calendar with Reels, Stories, festive posts
  • ●Reels around best-sellers and cafe ambiance
  • ●Hyper-local Meta Ads within 5km radius
  • ●Google Business Profile + local citations
  • ●Eid, Mother's Day, Diwali viral campaigns
Metric
Before
After & Growth
Monthly Reach
4,200
↗1.1M+ · +26,090%
Profile Visits
820
↗62,400+ · +7,512%
Avg. Reel Views
680
↗38,200+ · +5,518%
Walk-in Enquiries
22/mo
↗214+ · +873%
Google Reviews
28
↗240+ · +757%

✦ Final Outcome

The cafe became the most-talked-about neighbourhood spot in its area. Monthly reach crossed 1.1M, walk-in enquiries grew 22→214/month, and the brand became the #1 Google Maps cafe recommendation in its locality.

02

Showroom / Retail — Kanpur, UP

Instagram + Google Ads · 3 Months

Paid Ads

920K+

Monthly Reach

6.8X

ROAS

168

Leads/Month

₹218

Cost Per Lead

Challenge

Zero digital strategy — needed serious enquiries from active buyers. Losing potential customers to competitors with stronger online presence.

Strategy

Combined premium showroom walkthrough videos on social with high-intent Google Search Ads, capturing buyers at the exact moment they were ready to purchase.

What We Did

  • ●Professional walkthrough Reels and product videos
  • ●Google Search Ads targeting high-intent Kanpur buyers
  • ●Meta Lead Ads with direct "Book a Visit" form
  • ●WhatsApp Business API — 60-second follow-up
  • ●GBP rating: 3.9★ → 4.7★
Metric
Before
After & Growth
Monthly Reach
3,100
↗920K+ · +29,577%
Qualified Leads
14/mo
↗168+ · +1,100%
Showroom Visits
8/mo
↗94+ · +1,075%
Google Rating
3.9 ★
↗4.7 ★ · +21%

✦ Final Outcome

168 qualified leads/month at ₹218 CPL. Revenue from digital-sourced leads grew 6.8X. The showroom became the most-followed retail brand in its category across Kanpur.

03

Clinic / Healthcare — Lucknow, UP

Google Ads + SEO · 5 Months

Local SEO

4,860+

Website Visits

312

Appt. Leads/Mo

38%

MoM Growth

2.9X

Call Volume

Challenge

Basic website, poor search visibility, insufficient appointment enquiries. Losing patients to competitors with stronger Google presence.

Strategy

Focused on local SEO, call-focused Google search campaigns, and service-page optimisation to convert search traffic into booked appointments.

What We Did

  • ●Rebuilt service pages with SEO-optimised, patient-friendly content
  • ●Google Call Ads targeting patients within 10km radius
  • ●Full conversion tracking — calls, forms, bookings
  • ●Location-specific landing pages per treatment
  • ●GBP optimisation: 31 → 190+ Google reviews
Metric
Before
After & Growth
Website Visits
480/mo
↗4,860+ · +912%
Appointment Leads
28/mo
↗312+ · +1,014%
Phone Calls
18/mo
↗52+ · +189%
Google Reviews
31
↗190+ · +513%

✦ Final Outcome

Top-ranked clinic in local Google search results for its key services. 312+ appointment leads per month — a complete transformation of the practice's digital patient acquisition pipeline.

04

Fashion / Lifestyle Store — Kanpur, UP

Instagram + Meta Ads · 3 Months

Social + Ads

1.6M+

Monthly Reach

5,700+

Profile Visits

4.4X

Sales Lift

96

Store Enquiries

Challenge

Great products but online content didn't match in-store quality. Generic social presence, low engagement, limited reach beyond walk-in base.

Strategy

Built a fashion-forward social media identity using lookbooks, seasonal Reels, and retargeting campaigns designed to showcase product quality and drive enquiries.

What We Did

  • ●Fashion-forward Reels for every collection drop
  • ●Redesigned profile highlights, bio, link-in-bio
  • ●Meta Retargeting Ads for profile visitors and video viewers
  • ●Festive campaign series — Eid, Diwali, winter
  • ●Lookalike audiences from existing customers
Metric
Before
After & Growth
Monthly Reach
6,200
↗1.6M+ · +25,706%
Avg. Reel Views
940
↗52,000+ · +5,432%
Store Enquiries
11/mo
↗96+ · +773%
Saves Per Post
24
↗840+ · +3,400%

✦ Final Outcome

Most-followed fashion store in its locality. 4.4X sales lift during festive campaign periods. Store enquiries grew from 11 to 96/month. Monthly reach crossed 1.6M.

05

Interior Design Studio — Lucknow, UP

SEO + Social + Meta Ads · 6 Months

Multi-Channel

246

Leads/Month

5.2X

Enquiry Volume

21%

Lower CPL

₹743

Cost Per Lead

Challenge

Relied entirely on referrals with no digital lead pipeline. Needed premium enquiries and a stronger brand story for high-value home and commercial projects.

Strategy

Combined SEO portfolio content, before/after storytelling on social, and lead-generation ads to showcase expertise and attract high-intent clients.

What We Did

  • ●Portfolio posts with before/after storytelling on Instagram
  • ●Optimised service pages for interior design Lucknow keywords
  • ●Meta Lead Ads with free consultation CTA
  • ●Google Search Ads for "interior designer Lucknow"
  • ●Retargeting funnel — site visitors to Meta and Google
Metric
Before
After & Growth
Website Visits
320/mo
↗4,200+ · +1,213%
Qualified Leads
14/mo
↗246+ · +1,657%
Profile Views
680
↗38,600+ · +5,579%
Cost Per Lead
₹940
↗₹743 · −21% ✓

✦ Final Outcome

From 14 referral-only leads to 246+ qualified digital leads per month. Cost per lead dropped 21% while average project value increased — attracting more premium residential and commercial clients.

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